Tomorrow, Consumers Will Know “Precisely” What to Buy!

- Toward a Future of Precision Consumption

In today’s world, whether to make a certain purchase is not necessarily a personal decision. Many factors influence what we buy.

One major factor is how the product is promoted to us.

Marketing is an art in modern society. In some cases, it is an “art” of manipulating us consumers.

We dive into “buy, buy, buy” believing it is for our own benefit, without knowing that we are “induced” into depleting our pockets to fill up others’.

What if there is a technology that can help us outsmart the manipulations?

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The work below explores how the emerging Precision Technology could transform future marketing and consumer decision-making.

It is an collaboration of Tang, N., BS (a tech expert), Yu, H., BS (a business-school graduate) and Xu, J., PhD, MPH, a behavioral scientist.

Because the long form of this work has been submitted for formal publication, the content below is protected for “private circulation” only, accessible through your kind subscription.

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