In a Future of Precision Consumption, How Would Market and Marketing Respond?

We have discussions from different angles in our previous posts on how precision technologies will influence our consumptions. Our consumptions will be also heavily influenced by how the market, and by extension, marketing, respond to these future changes due to technology advancements. All these interactions will in turn affect us as consumers in life qualities and well-being.

The article below, in collaboration with Mr. Ningtao Tang, a tech expert, explores the market potential in a future of precision consumption, and calls for adjustments of marketing in this context.

Graph created with Craiyon

(The article below is a peer reviewed article for publication in its longer form. Due to publication restrictions, it is for paid subscribers only to keep it in private circulation.

Others who are interested in this content and/or joining in the discussion, I have set up 7-day free access for you, which could be extended if having long-term interest…)