Is Your Company Doing "Demand Generation Marketing"?

What if it can't anymore one day?

Our market economy continuously produces more products, many of which are beyond consumers’ demand. Hence, modern marketing strategies include “Demand Generating Marketing”, or “Demand Inducing Marketing”, or even “bait marketing”, leading to unnecessary and excessive consumption.

What if advancements of technology make it obsolete to perform such marketing strategies? What would our market and marketing be like?

The article below, in collaboration with Mr. Hao Yu, a business school graduate, and Mr. Ningtao Tang, a tech expert, discusses how one particular kind of technologies, precision technologies, may shape future market and marketing.

Graph created with Craiyon

(The article below is a peer reviewed article for publication in its longer form. Due to publication restrictions, it is for paid subscribers only to keep it in private circulation.

Others who are interested in this content and/or joining in the discussion, I have set up 7-day free access for you, which could be extended if having long-term interest….)